A small slice of work

WINDOWS

To reveal the device poised to change the face of modern work, we created a vision video that would be unveiled at Ignite 2024. In just two days in LA, we captured 13+ product setups and scenarios, along with a robust library of stunning photography to show professionals what it’s like to always be one step ahead​, winning with Windows.

RINGLING BROTHERS CIRCUS

the circus took a hiatus in 2017, they needed help bringing their brand BACK in 2024. Our team was tasked with creating a look, feel, brand personality and tone of voice that could transcreate the allure of the circus for the modern world, especially after creating an all-new show without animals and clowns.

We transformed the typography of old circus posters into a new kind of performer, matching the energy and movement of the new live experience. The new tone of voice simultaneously speaks to adults and entertains children — inspiring a sense of whimsy in kids from 1-100.

INTEL

For the first time in a long time, young people were turning away from Apple and relying on competitive brands like Intel. To capitalize on this shift, Intel asked us to engage Gen Z in ways that felt authentic. It wasn’t about simply selling products. It was about creating moments of genuine connection – making them feel seen and understood. So what did we do? We became experts on all things Gen Z, coming up with a library of different activations grounded in key insights that would generate buzz, create a strong sense of community and build affinity for the brand.

IOLI

Roth Foods was ready to launch a new food brand and while they had flavors in spades, they needed the ingredients to build a standout brand. We were tasked with giving them the works: a name, brand voice and personality, look and feel, and mouthwatering package design. We worked with their chef to give the dishes quickly recognizable names that brought authenticity to the forefront. In the end, our look was fresh and bold. It wasn’t all about the branding; we created an elevated the at-home dining experience with a side of playfulness.

ARCH CITY DEFENDERS

In St. Louis, MO, ArchCity Defenders is making a difference by inciting action, but they needed to rally the entire community; exposing their neighbors to a problem that wasn’t on their radar. Our team built a disruptive campaign to show how the game is rigged against poor communities of color.

REEBOK

We created a localized campaign inspired by the powerful change taking place in Saudi Arabia for women. This campaign was designed to lead a seismic shift in consumer perceptions of Reebok in Saudi Arabia — making it the brand of choice for game-changing women in the region.