Microsoft Windows

It all started when…

Microsoft came to us hoping to build excitement and anticipation for their newest generation of devices and capabilities. Powered by AI and the Cloud, what do these advancements mean for the future of work?

Our team was inspired by the notion of removing barriers and, literally, walls to infinite possibilities across industries—powering company, team, and individual success.

The campaign we created was meant to be a love letter to the future of work in all its forms. Aptly named “Limitless,” every touchpoint, from hero video to digital experience, shows how Windows, AI, and the Cloud are setting a new standard for innovation, becoming a pillar of Microsoft’s story as it unfolds in this pivotal point in tech.

Leadership was so pleased with “Limitless” that it become a key feature, taking center stage at Microsoft Ignite; not just any tech event—the go-to conference for industry leaders and futurists looking to define what’s next.

And, yes, this is the first time in history that the Windows brand capitalized on their first three letters: Win.

Director: Najeeb Tarazi
Production: Daydream Studios
Location: The Preserve LA
Agency: VML
Creative: Me & Gary Schroer
Producer: Kasey Ferlic
Client Engagement: Steve Dossett & Taryn Brandel