IT ALL STARTED WHEN…

Roth Foods was ready to launch a new food brand. They had flavors in spades but needed the ingredients to build a standout identity. We were tasked with giving them the works: a name, brand voice and personality, look and feel, and mouthwatering package design.

So, we got to work. Stalking every brand in the freezer aisle judging them accordingly and creating a list of what’s working and what’s not.

We worked with their chef to give the dishes quickly recognizable names that brought authenticity to the forefront and did a full-on food shoot. And yes, our quality assurance services were given free of charge (all delicious).

In the end, our look was fresh and bold. It wasn’t all about the branding. We created an elevated the at-home dining experience with a side of playfulness (and perfect pairings).

It’s Ioli. It’s bringing comfort food to the comfort of your home.